Jason here again. Welcome to the AI-Led Growth newsletter.
90% of brands are invisible to AI.
They're tracking mentions in ChatGPT and Claude. They're excited when they show up. But they can't make it happen twice.
I spent the last month with marketing leaders who have this exact problem. They know AI visibility matters. They just don't know how to systematically build it.
This week, we're fixing that.
Guy Yalif from Webflow is showing us how to win the AI front page
As Chief Evangelist at Webflow, Guy sees patterns across millions of sites. He knows what makes AI engines trust and cite sources—and what makes them ignore you.
The formula: Visibility → Authority → Citations → Traffic
Most brands stop at visibility. They see a mention and celebrate. Then nothing changes.
We're covering the entire chain:
How to structure content for LLM comprehension
What makes AI trust and cite your sources
The difference between being indexed and being recommended
What you get:
GrowthX's system for shipping 1,000+ quality pieces monthly
Webflow's AEO Maturity Model for mapping your path forward
Citation templates that actually work
Content architecture for maximum LLM comprehension
Guy shares what works across millions of sites. We show you how to execute.
What we published this week
Podcast Ep 3: Guy Yalif on building websites for humans and LLMs
Guy joined us to talk about the biggest shift since mobile. Websites now serve two audiences—people and AI engines. Most teams are still building for just one.
He breaks down what Webflow learned helping millions of sites adapt. Short version: structure matters more than you think.
Build Session: Writing technical content with ChatGPT
I recorded our actual process for going from blank page to ~70% shippable technical content. No theory. Just 40 minutes of real work.
We built a B2B integration guide for Calendly + Slack. Scoping, structuring, prompting AI to produce clear steps, example requests, and troubleshooting.
What's actually worth reading
The headline was apps in ChatGPT and new models. But the most useful thing for operators is AgentKit—a visual no-code builder for AI workflows.
What it does:
Build agent workflows without code (think customer service, refund processing, lead qualification)
Embed them directly in your site
Built-in evals (benchmarks) by default, not as an afterthought
The "Agent Builder" lets you describe a process in chat and it generates a visual workflow. It's less "AI agent that figures things out" and more "workflow builder where you define the exact steps."
Most teams are already hacking this together with Zapier and Gumloop. Now OpenAI has a native version. Hard not to consider switching when everything lives in one ecosystem.
Also launched: GPT-5 Pro in the API (big for complex use cases) and the Apps SDK for building interactive apps inside ChatGPT (currently limited to big partners like Canva, Figma, Spotify—not open to most developers yet).
Codex updates also shipped—now out of research preview and callable from Slack for enterprise teams.
ChatGPT hit 800 million weekly active users. That number alone is wild.
Vgel ran a fascinating experiment. Most models—GPT-5, Claude 4.5, LLaMA 3.3—claim a 🐴🌊 seahorse emoji exists. It never has.
They're not reasoning. They're predicting based on training data full of people who think it exists (a real Mandela Effect). Middle layers build a "seahorse + emoji" representation. But there's no valid token. So the model snaps to the nearest match and keeps hallucinating.
Useful reminder: models encode latent beliefs that can be completely wrong. They'll act on them anyway.
Alex Rampell's talk at the a16z LP Summit: software spent 70 years digitizing filing cabinets. Now it's replacing the workers.
SaaS pricing moved from seats to outcomes. AI agents accelerate that. The labor market is 100x bigger than SaaS. We're watching trillions of dollars move from humans-in-the-loop to outcome-based software.
If you're still pricing by seat, you're playing the old game.
Coming up: AEO Summit (Future of the Web)
Early November. CMOs and marketing leaders only.
Expect keynotes on the future of the web, panels with marketing leaders adapting to AEO/GEO, and lightning talks from teams doing it right.
Be the first to join.
That's it for this week.
If this was useful, forward it to someone who needs it.
Jason
