Every AI workflow needs these 4 artifacts

Since we launched the community, we get questions all the time about why AI seems to get dumber with every message. It’s not just you! The only way we’ve been able to scale to thousands of articles for brands like Webflow, Ramp, and Lovable is through the artifact system we share in this week’s post.

This is a start to any AI growth engine. If you want the full course on how to build your own content system, we share everything in our course on “Win AI Search With Content Quality”

The longer you talk to ChatGPT, the worse it gets. You've felt this, and no matter how many of these you type:

"Pretend you are an SEO expert with 4 years of experience…"

"Act as a world-class copywriter who specializes in B2B SaaS…"

"You are a marketing strategist with deep knowledge of…"

…it doesn't feel like anything is getting better.

Here's what actually happens: context rot, or context drift.

Every message you send to ChatGPT or Claude pushes your original instructions further out of its working memory. 

Chroma's research found that model performance degrades by 17-35% after just 10 turns as critical instructions get pushed out. That's why your twentieth draft sounds nothing like your first, even when you're using the exact same prompt. 

Your prompt isn't the problem; it's that the model literally forgets what matters and its also why most AI-generated content feels generic, off-brand, or falls into the 'slop' category.

At GrowthX, we work with marketing teams publishing 10X more content than their competitors. The difference isn't better prompts; it's accurate, detailed, and persistent context artifacts.

Think of artifacts as living documents that don't get lost in conversation history. They stay consistent. They're version-controlled. They can be pulled into any workflow, any prompt, any time.

(nice, right?)

Instead of dumping everything into a chat and hoping the AI remembers, you build reusable context once, then reference it forever. Or as long as it's relevant and useful to you.

Here's why this matters: if you dumped your brand voice guide into a regular chat, the model would forget it by message 12.

But as an artifact? It's always there, pulling your content back to your actual voice.

The same goes for company positioning, audience research, and customer language. This is the context that separates strategic content from AI nonsense.

This anchors your content in fact. It prevents hallucinations about what your product does, who you serve, and how you're positioned.