Marcel Santilli | AI-led Growth

Oliver Buchannon

Marcel Santilli

Your Content Isn't an Ad. It's a Product.

Your Content Isn't an Ad. It's a Product.

The one-shot trap teams need to understand before adding headcount or new tools.

Dec 4, 2025

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8 min read

Every AI workflow needs these 4 artifacts

Every AI workflow needs these 4 artifacts

Stop wasting time on the perfect prompt. Do this instead.

Nov 25, 2025

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10 min read

We’re committing $1M to build the most valuable resource for growth operators to be AI-native.

We’re committing $1M to build the most valuable resource for growth operators to be AI-native.

AI-Led Growth is finally becoming more than workshops and meetups...

Nov 10, 2025

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6 min read

Everyone’s Monitoring AI Mentions & Citations—Now What?

Everyone’s Monitoring AI Mentions & Citations—Now What?

Plus: A reality check for marketing leaders on AI

Aug 14, 2025

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5 min read